Toby Rosen builds weirdly useful systems.

Agency operator, legal-AI builder, agent wrangler, and media experimenter. This is a working index of the tools, companies, experiments, and field notes.

agent infrastructure paid search law firm AI weird builds legal marketing MCP servers golf media AI automation content engines publishing systems SEO performance marketing strange tools data pipelines agent infrastructure paid search law firm AI weird builds legal marketing MCP servers golf media AI automation content engines publishing systems SEO performance marketing strange tools data pipelines

selected evidence

Useful objects.

RA-001 operating / open

Rosen Advertising

legal marketing

the marketing machine: paid search, local, automation, consulting

MCP-014 shipping

Legal MCP Stack

AI infrastructure

Closed-source connectors, skills, and systems for law-firm software ecosystems

VOX-003 testing

Voice Agents

automated intake

Off-hours answering, intake capture, qualification, and escalation workflows; all on autopilot

MED-036 building / open

36Media

golf media

Golf media experiments across publishing, player storytelling, distribution and statistical modeling

TXT-101 publishing / open

Legal Marketing 101

content engine

Explainers, briefs, and practical opinions about how law firms actually do internet better.

WEB-EST live / expand

Weird Web

web properties

A map of the weird estate, from clients to passion projects

TOOL-001 active / expand

Useful Tools

tools & apps

Small tools built here, used here. Actually useful!

EXP-404 unstable / open

Odd Tools

experiments

Small utilities, strange prototypes, and useful misfits that may become products or disappear.

live-ish feeds

SUBSTACK latest

Legal Marketing 101

Substack / latest posts

How Generative AI Is Threatening Confidentiality in Law Practices Jun 10, 2026 When a law firm owner worries about AI and client confidentiality, often they’re picturing a hacker.

Why “Here’s What Happened to Me” Beats “Here’s What We Do” Jun 8, 2026 There is a reason every firm site reads the same way: the firm wrote it from the inside.

YT-RA feed empty

Rosen Advertising

YouTube / legal marketing

Source quiet during the latest build.

YT-GOLF feed empty

Thai Golf Highlights

YouTube / golf media

Source quiet during the latest build.

Contact / Get in Touch

Time to Build

Legal marketing, AI systems, media ideas, and strange tools. Whatcha got for me?

RA-DOOR Agency work

Legal marketing, intake systems, paid search, SEO, reporting, and related machinery.

Rosen Advertising CODE-TRAIL Code trail

Public experiments, repos, and commit residue that can be inspected safely.